Appeal to Emotion

Appeal to emotion is basically saying that you should believe something based on your emotions, or how you feel about the subject. By appealing to someone emotions, you are trying to convince them that the premises are true by getting to their emotions.

I personally enjoyed reading about appeal to fear, because its one that I notice more frequent.

I don't know how many Survivor fans there are in this class, but if any of you have watched any episodes of Survivor Heroes vs Villains, there is one villain who uses this appeal constantly to keep the people on his tribe in his alliance. Because this guy is such a strong power player, his tribe mates are afraid to against him because if they go against him, blindside him, or so anything that threatens his safety, then he votes them off and uses appeal to emotion to get what he wants.

Appeal to fear is seen everywhere, especially in advertisement for beauty products or health care products. For example, companies such as proactiv use this appeal in a sense they say "if you don't use our product, then you will have more acne and your skin wil not be beautiful." Its not very "in your face" fear, but in this context, fear is used as what you don't want to see/be.